We start with the business, not the brief
Icon is a strategic brand and digital agency based in Northern Ireland. We help ambitious businesses communicate complex capability with greater clarity.
Experience makes the difference
Agency Experience
30+ years
Founded
2002
Clients & markets
UK , Ireland & International
Agency Experience
30+ years
Many of the companies we work with have already built the expertise, reputation and ambition to grow. What they often need is a clearer way to express that value.
We work closely with leadership teams, ask direct questions and challenge unclear thinking. Experience helps us identify what matters, what does not and where the strongest opportunity lies.
Core services
What we do
We bring brand, digital and marketing together around the needs of the business, applying each where it can make the greatest difference.
Brand & Strategy
We clarify your position, sharpen your message and create an identity that reflects the value of the business.
- Brand strategy
- Positioning
- Messaging
- Visual identity
- Brand guidelines
Website Design & Development
We create clear, credible websites that explain your capability and give customers confidence to take the next step.
- Website strategy
- UX and content planning
- Website design
- Development
- Hosting and support
Marketing Activation
We turn strategy into consistent activity that keeps your business visible and supports sales, recruitment and growth.
- Campaign planning
- Content and social
- Sales collateral
- Video and motion
- Retained support
The people behind icon
Experience where it matters
Good work depends on good judgement. Our experienced team stays closely involved from the first conversation through to delivery.
Lisa Chapman
Studio and Client Manager
Lisa keeps projects moving. With over 18 years at Icon, she brings clarity to communication, priorities and delivery.
Richard Hunston
Head of Design
Richard sets the creative standard. His 20+ years of experience brings judgement, consistency and clear thinking to every brand we develop.
Oskar Gruzuski
Head of Development
Oskar turns creative thinking into reliable digital products, leading development with a focus on performance, security and long-term usability.
Why Icon Exists
I founded Icon in 2002 with a simple belief: a strong brand should make the value of a business easier to understand.
That takes more than good design. It takes an understanding of people – what they notice, what they remember and what makes them trust one business over another.
Simple is difficult to achieve. Consistency takes discipline. Both are easy to get wrong, and that can have real commercial consequences.
You can teach process and technique. You can’t teach good taste.
That thinking still shapes Icon today. We understand the business, work out what really matters, then communicate it clearly and consistently.
Gareth Lynas
Founder and Managing Director
how we work
The standards we work by
These are the principles that shape how we work, how we make decisions and what our clients can expect from us.
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01
Tell the truth
Clarify your position, sharpen your message and create an identity that reflects the value of your business.
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02
Do what we say
Clarify your position, sharpen your message and create an identity that reflects the value of your business.
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03
Listen first
Clarify your position, sharpen your message and create an identity that reflects the value of your business.
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04
Take responsibility
Clarify your position, sharpen your message and create an identity that reflects the value of your business.
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05
Build lasting partnerships
Clarify your position, sharpen your message and create an identity that reflects the value of your business.
Let’s talk about where your business is going
Tell us what you are working towards and where you believe the business could be stronger.