A studio built around clarity, not noise.
Your business has a story worth telling. Our job is to help people understand what matters.
We bring experience, creative judgement and an honest outside perspective to your brand, website and marketing.
Making a difference for more than two decades
Since 2002, Icon has helped businesses and organisations communicate what they do and why it matters.
Based in Northern Ireland, we work with clients across the UK and Ireland. Our experience spans commercial businesses, education, charities and public sector organisations, with particular depth in technical and specialist sectors.
Channels and technology have changed. Our starting point remains the same.
Understand the business. Understand the buyer. Give people a reason to care.
Core services
Skills that move your business forward
Some projects need a fresh direction. Others need the right people to put an agreed plan into practice.
We bring strategy, design, development and marketing together around what your business needs.
Brand & Strategy
Define your position, sharpen your message and create an identity that reflects your business.
- Brand strategy
- Positioning
- Messaging
- Visual identity
- Brand guidelines
Website Design & Development
Help visitors understand your offer, find what they need and take the next step.
- Website strategy
- UX and content planning
- Website design
- Development
- Hosting and support
Marketing Activation
Put your plans into action through campaigns, content and ongoing creative support.
- Campaign planning
- Content and social
- Sales collateral
- Video and motion
- Retained support
Brand & Strategy
Define your position, sharpen your message and create an identity that reflects your business.
- Brand strategy
- Positioning
- Messaging
- Visual identity
- Brand guidelines
Website Design & Development
Help visitors understand your offer, find what they need and take the next step.
- Website strategy
- UX and content planning
- Website design
- Development
- Hosting and support
Marketing Activation
Put your plans into action through campaigns, content and ongoing creative support.
- Campaign planning
- Content and social
- Sales collateral
- Video and motion
- Retained support
The people behind icon
Experience where it matters
Good work depends on good judgement. Our experienced team stays closely involved from the first conversation through to delivery.
Lisa Chapman
Studio and Client Manager
Lisa keeps projects moving and people informed. With over 18 years at Icon, she coordinates priorities, communication and delivery.
GARETH LYNAS
FOUNDER & CEO
Richard Hunston
Head of Design
Richard brings over 20 years of design and art direction experience. He guides the creative work, keeping ideas purposeful and their execution consistent.
Oskar Gruzuski
Head of Development
Oskar leads the development of websites and digital products. His focus is performance, security and making them practical to use and maintain.
Why Icon Exists
A strong brand makes value easier to understand.
I founded Icon in 2002 with a simple belief: good businesses deserve to be easily recognised, understood, trusted and remembered
That takes an understanding of people. What catches their attention? What stays with them? What gives them confidence to choose you?
Design gives those answers a form people can recognise and remember.
Simple is difficult to achieve. It takes judgement to know what to keep, what to remove and when an idea is right.
That is the work I enjoy, and the thinking I want our team to bring to every project.
GARETH LYNAS
FOUNDER & CEO
how we work
Five principles we work by.
These are the principles that shape how we work, how we make decisions and what our clients can expect from us.
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Tell the truth
We give you an honest view, including when we think a different approach would serve you better.
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Do what we say
We agree responsibilities and deadlines, keep you informed and flag changes early.
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Listen first
We get to know your business before recommending what it needs.
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Take responsibility
We explain our decisions, respond to feedback and address problems when they arise.
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Build lasting partnerships
We share knowledge, work alongside your team and stay interested in what happens after delivery.