High performance websites that build confidence
Your website should reflect the business you are today and make it easy customers take the next step.
We plan, design and build websites that explain your offer, answer buyer questions and make enquiries straightforward.
Where credibility gets tested
Potential customers use your website to check what you offer and decide if you belong on their shortlist.
They need relevant information, evidence of your experience and a clear route to contact you.
We organise the content and design around those decisions, helping visitors find what matters without making them work for it.
Looking beyond the screen
A website needs to work for your customers and the people managing it.
We consider how visitors find information, how enquiries reach your team and how you keep content current.
Strategy before design
We agree the website’s priorities, structure and key messages before developing the visual design.
One connected team
Your content, design and development follow the same brief. Decisions carry through from the initial plan to the finished website.
Practical control for your team
Our WordPress development framework gives you control over everyday content updates. Managed hosting and ongoing support help you maintain the site after launch.
Our Process
Built around your business
Each stage has a clear purpose, with opportunities for your input and approval.
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01
Strategy
We establish your business priorities, audiences and what the website needs to help them do.
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02
Structure
We plan the pages, navigation and routes through the site. Important information should be easy to find, with a clear next step.
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03
Content
We organise and develop the copy, imagery and supporting information. Each page should answer a need and give visitors a reason to continue.
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04
Design
We bring your brand into the website, combining visual character with readable content and practical layouts across devices.
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05
Build
We develop the website, configure content editing and test the agreed features, forms and layouts.
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06
Launch and support
We prepare the site for launch, show your team how to manage it and agree ongoing hosting, maintenance and support.
Website Services
We support businesses across the full website planning, design, development and support process.
Website Services
We support businesses across the full website planning, design, development and support process.
Strategy and planning
- Website audits
- Digital strategy
- Sitemap planning
- User journeys
- Wireframes
Content and UX
- Content structure
- Website copywriting
- User experience (UX) planning
- Enquiry routes
- SEO foundations
Design and development
- Website design
- WordPress development
- Responsive layouts
- Content management setup
- Landing pages
Hosting and support
- Managed website hosting
- Security monitoring
- Website maintenance
- Software updates
- Ongoing support
Website Services
We support businesses across the full website planning, design, development and support process.
Strategy and planning
- Website audits
- Digital strategy
- Sitemap planning
- User journeys
- Wireframes
Content and UX
- Content structure
- Website copywriting
- User experience (UX) planning
- Enquiry routes
- SEO foundations
Design and development
- Website design
- WordPress development
- Responsive layouts
- Content management setup
- Landing pages
Hosting and support
- Managed website hosting
- Security monitoring
- Website maintenance
- Software updates
- Ongoing support
WEBSITES IN PRACTICE
Websites in practice
Explore websites built around different audiences, business needs and content challenges.
FAQ’s
Questions about website services
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01
What platform do you build on?
We usually build on WordPress using Icon’s own development framework. It gives your team a familiar content management system and flexible editing. We explain how it will work for your needs before development begins.
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02
Can you redesign our existing website?
Yes. We review its structure, content and technical setup to establish what is worth retaining. We then recommend the right approach, from focused improvements to a replacement website.
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03
Can you help with website strategy and copy?
Yes. We can plan the structure and write the content alongside the design and development. Your team provides business knowledge and checks the details. We shape that information around your audience.
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04
How much does a website project cost?
Cost depends on the size of the site, content required, features and technical requirements. We agree the scope and provide a proposal explaining the work, costs and ongoing charges before you commit.
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05
How long does a website project take?
Timing depends on the scope, content readiness and approval process. We agree a schedule at the start, including when we need information and feedback from your team.
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06
Do you provide hosting and ongoing support?
Yes. We provide managed hosting, maintenance and ongoing support. Your proposal sets out what is included, recurring costs and how to request help or further development.