Cross

Repositioning a specialist temperature control business for growth across international markets

Sector

HAVC

Services

Brand

Marketing

Website

www.cross-group.org www.crossrefrigeration.ie www.crosstechnicalsolutions.ie

As Cross expanded into new markets, its brand no longer reflected the business it had become. What began in retail refrigeration had evolved into a specialist temperature control business serving industrial customers internationally.

The challenge was to create a clearer position, bring consistency across the business and communicate its growing capability with confidence.

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COMMERCIAL Impact

Related Work

Selected projects showing how clear priorities were turned into campaigns, content and practical support for sales and recruitment.

All work

Marketing

Website

Client Name 2

Aerospace & Defence

Brand

Marketing

Website

Client Name

Aerospace & Defence

01 Challenge

The business had moved on. The brand had not.

Many capable businesses have strong ideas, but struggle to keep marketing consistent.

They may have a good brand, a new website or a clear sales objective, but day-to-day activity becomes reactive. Content gets created when there is time. Campaigns lack structure. Sales materials become inconsistent. Social media, email, events and digital assets do not always work together.

Many capable businesses have strong ideas, but struggle to keep marketing consistent

We helped CROSS define a clearer position, strengthen the brand and create a more consistent way to communicate its capability across different services and markets.

That thinking was then applied across the website, sales materials, presentations, campaigns, content and ongoing marketing activity.

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Many capable businesses have strong ideas, but struggle to keep marketing consistent.

Text Block Right – We helped CROSS define a clearer position, strengthen the brand and create a more consistent way to communicate its capability across different services and markets.

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Client Name, Organisation